By Charles on February 7, 2017
A lot of people want to make it big. Real Estate is one area you can. You have to know the tricks of the trade, however. REALTOR Marketing can be a competitive business. If you want to become the guru of your area, you need to learn from the wisdom of Warren Buffett. Buffett’s fundamental investing rule is to avoid what others love, and love what others avoid. Buffett has taken this trick with him throughout his career as a billionaire. Real Estate is one area where you can become super rich if you use the right marketing ideas. Here are some tricks you can try to put you above the competition:
1. Take Unpopular Locations – This might seem like a dud. Why not headquarter in Toronto or Quebec? The reason is you have thousands of competitors. It is hard to differentiate yourself from the crowd of other realtors. If you are the only realtor in Podunk, Alberta, you will have a monopoly. Real estate agent marketing requires finding the opportunities that your peers are missing. The ideal posting has lots of people buying homes, with few realtors to assist them. Think of places that are remote. The Yukon is better than Ontario. Why? The Yukon has fewer real estate agents. A lot of people may protest this. If you look at their credit card bills, however, what they are trying in Toronto is not working for them. They may be selling high. But they are spending high as well. Do not copy the failures around you.
2. Transform Unpopular into Popular – This is where a finer touch is necessary. You are not going to profit if you buy low and sell low. The person who profits takes something low and transforms it into something high. For the Yukon example, you should be selling Yukon as excluded, independent, free, secure, refreshing, resort, and magical. If you sell it as nasty, tiresome, remote, dangerous, or weird, your clients will not buy. The genius of people who really succeed is being able to take ugly and make it beautiful. Make sure that you are actually delivering quality to your clients. Contact the people who actually would like a remote ranch in the distant Yukon. Stressed executives are better bets than greedy millennials. Use LinkedIn and direct mail marketing to sell your newly popular location.
3. Use the Best Real Estate Tools – There are some really powerful tools out there for finding unpopular things that are longing to be transformed into popular sales. Try CRM for real estate programs. This will help make sure that your clients are happy.
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